Gossard was founded in 1901 by Henry Williamson Gossard, an American representative for a wholesale dressmaking company.
Henry was inspired by the actress Sarah Bernhardt, whilst visiting Paris, after seeing her figure transformed on stage by a specially designed corset.
The Gossard brand has gone from strength to strength and now offers some of the best fitting bras on the market with Gossard Glossies and Superboost Lace being amongst them. The reintroduction of the Gossard Gypsy bra in 2015 increased the brands popularity further. Flowerbags are proud retailers of Gossard lingerie.
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